Jacket- Pull & Bear // Jeans- Urban Outfitters // Top- Sassypud

The final day of press week, and what a few days it has been! I feel like I have walked thousands of steps (10,000 yesterday according to my phone), look at hundreds of amazing products and clothes and learnt a billion names that I tried my best to remember and note down. All in all, it was a really fun and exciting time. I met some really amazing people, and found some incredible products that I can’t wait to share with you guys. Plus got lots of inspiration on how I can take my blog to the next level.

Yesterday I went to 4 different show rooms, Agency V where I had the pleasure of meeting them at fashion week so it was nice to see their beautiful showroom. Vass PR, I have been there before with Olivia and Megan and it is so incredible, they work a lot with different vegan products like Maria Nila which I will be explaining more about soon. Then Emelie, Olivia and I walked around the city, getting a little lost and confused until we went to Star studio which is a beautiful jewelry and accessory PR company (and have fun things too, see my boyfriend’s new bracelet) and then last but not least we went to Etica, which was a really sweet PR company that had some of the most amazing natural, organic products that made me shocked by how great they were!

I have learnt so much these past few days, and seen some great inspo. There will be a lot more updates on some awesome companies that try to do their best sustainably and feel/look great too! On the final day I wore my Sassypud T-shirt which makes me so so happy, I love having T-shirts with cool messages on them! You’ll be seeing a lot more of the T-shirt soon.

I am at work all morning today but head to my Instagram @jasminstales where I will be showing some exciting new products I will be talking more about here soon. I hope you guys liked all the pictures from press week, would love to hear if you saw anything you liked in particular or any style of photo that you’d like to see more off.

I hope you all have a great weekend, I am off to England tomorrow to spend some time with my friends which is very exciting and to relax after such a busy week!

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Yesterday was another exciting day, but this time I didn’t know the PR companies. It was a real test to make sure I talk about myself, ask about what they do and get all the right networking done in the correct way. Often, I found points where I wanted to kick myself for not exchanging emails or saying something about myself (but that is all part of learning.)

First Emelie and I went to Ibeyostudio, which is a super cool PR company that is in a parking garage and looks super awesome. We had a lot of fun there and then after headed to Thomas Hägg. Thomas Hägg PR works with a company called remake, so they are a clothing brand that take unsellable clothes from second hand stores and create unisex and size clothing. Each item is unique and can be made from different t-shirts to even duvets, Crazy right? It was so much fun meeting these two great companies and then doing some street style photography outside.

My outfit was a mix of second hand and old, my skirt was bought over 3 years ago when my love for yellow first started, but I never wore it often enough so it came out of the cupboard! And my jumper is from a second-hand store, plus my bag was given to me by my Grandma.

The weather is also super beautiful here and also super cold! After taking a few pictures your hands are ice cold, but the colours of the trees are incredible. Today is the final day of Press week which is super exciting and I will update tomorrow when I am not at work- but I hope you all are looking forward to the weekend and like the second-hand fashion outfit 2!

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As I was sat with my girls drinking a glass of wine, we started chatting about hate and what it was like for girls in social media. I received my first negative comment on my blog recently that said ‘that Photoshoped thigh gap is not fooling anyone.’ When I first saw it I laughed, but then as I stared at the ugly comment on my computer screen I just thought that it was very odd that someone had spent some of their precious time out of their day to spread hate. And why? What does it give you to tell me I ‘photoshopped’ my picture? (And let’s set the facts straight right away, I have not and will never photoshop my body. I talk about truth, making a difference in this world and love so I would not create something unreal.) As I am sure every girl does, I spend a lot of time in front of the mirror prodding different parts of my body wanting to change it, or deleting multiple images because I don’t like the way I look, I am my biggest critic so I do not need other people to tell me what is wrong with my images. That doesn’t mean I don’t like constructive criticism, I will always take feedback and help whenever someone wants to give it but I do not like hate. The girls where telling me about times when they had also received negative comments about their bodies or images, and most of the time not knowing who the person was.

So, my question is to all you ‘haters’ behind your screen, why? We live in a world today where it is becoming freer to be whoever you are, to express yourself and do what makes you happy. But it is also extremely judgmental. Social media has created a platform for people to hide behind their screens and spread hate to anyone who makes them feel uncomfortable or jealous. Can’t we all learn to love and share empowerment instead of pushing people down? Isn’t life hard enough without having to deal with bullies who have no reason to hate? If you don’t like something, if something isn’t your cup of tea then let’s try something new, rather than telling them how it ‘not fooling anyone’ or that they don’t like the size of your body, just keep scrolling! As I meet more people in this industry, everyone being so unique and sharing what matters to them, I can see how many people want to make a difference in this world. My girls Olivia and @emelieolssons , write two very powerful blogs that help women in two very different ways. They are not doing it for any other reasons but to help make a difference, and help others how they would have loved to have been helped when younger. Does that deserve hate because you don’t like something you see? My blog is about sustainability and helping the environment, but I will be damned if I don’t fight every single battle for beautiful people who deserve to be themselves in every single way and deserve to be praised in love and positive comments.

So, I will thank the person who made an unnecessary comment on my blog. Thank you for showing me that not only do I want to make a difference to the environment but also to hold hands with everyone in this world who is sharing positivity and love because your comments will not hold us back but instead push us forward.

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Press Week is here and I have been meeting many different PR agencies to learn about all the exciting companies out here who are making a difference for our world when it comes to the materials or production. Day 1 was yesterday, it started with a Lunch at Mildh press which was super delicious and fun! I had spent the morning getting ready with @emelieolssons at her place, you should see her closet! She is the goddess of Second hand and Vintage; my whole outfit was thanks to her and her amazing eye at Second hand stores. I always had second thoughts about what is would be like to shop in second hand and whether I would every find anything, but this girl has proved to me that not only can you buy awesome stuff, but you get to save money too!

Next, we went to Spalt PR where I actually had the honour of meeting them last week and had a great chance to get to know them and the companies they work with (You’ll be hearing more about it soon!) It is so much fun walking around different showrooms and seeing all the beautiful clothing and new beauty products that will come coming to stores soon. Plus, in Sweden the buildings are so beautiful that each company has the most amazing rooms and architecture.

Finally, we headed to Red and Square which has a lot of different outfits that us girls had seen at fashion week, it is odd seeing clothing that you saw showcasing itself on the runway right in front of you.

It was a wonderful and I got to spend lots of time talking to so many interesting and different people. I am very excited for the future, with the more people I meet and information I learn, I realise there is so much more around sustainability that I can share and explore.

I hope you like all the pictures from yesterday, I will update with today’s Press week tomorrow when I have another chance to sit down and update my brain with everything I have seen and learnt. I hope you are all having a great midweek, and I would love to hear what you think about my second-hand outfits!

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Today is Monday, the beginning of a new week or for me who has worked all weekend, it feels like the end of the week. This is now the second weekend of what feels like a very busy month, and is nowhere near calming down yet either. This week is Press week in Stockholm, which is extremely exciting as it is my first. I moved here last year just as it was coming to an end, and I saw my darling friends ​Olivia and ​Megan, have a blast. I am super excited to meet different PR companies and have the opportunity to introduce myself.

Due to an unfortunate weekend last week of missing a flight and booking too late, it became a very very expensive trip, so I have picked up as many shifts as I can at work to be able to save myself before Christmas comes. But that means little time to be able to just sit down and think, or relax. I have a whirlwind of thoughts flying around in my head but seem unable to catch them to be able to organise and calm myself. But as I was looking through my phone today, looking at all the pictures I have stored for the last year, it shocks me to see how much has changes, and 1000% for the better. This time last year, I would never have been able to go to Press week, I wouldn’t have even known what it was and had that missing in my life. I also have much more passion when it comes to fashion, beauty and of course sustainability. I have made many changes at home that makes all the difference and makes me feel like I am making a difference. But most importantly is the people I have met, my friends that are by me no matter what, and me by them. I absolutely love my girls and feel so happy and privileged to have met so many different people.

I have had some rough times recently, where my emotions have been running wild and I have not had the energy to do very much. But during this busy time, where I have forced myself to get up earlier in the mornings and go out longer in the evenings, I have realised how lucky I am to be where I am right now and how excited I am for the future. I have a re-found energy that I will be using for myself. It is more than okay to feel down, to hide in your blankets and shield yourself from the world, but remember that it is good to lean on people when you are struggling to stand straight, because your friends and family love you and will always support you. You are never alone in this world or in your mind, and when you are ready, jump up and do what makes you happy because that is the best and only way to live your life!

I always thought that during my travels I had really found who I am, but now I realise that I still have no idea what I am going to do next, things are changing more and more and this is really the most important learning stage of my life. Make sure you say yes to lots of things as you may be surprised by what you learn you are capable of or what you actually enjoy! Look out sustainable, marketing, PR, influencing world, I am coming for you!

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