Everyone loves clothing, myself included. I love having new things to wear and coming up with outfits that make me feel so powerful. Working at Arket I learn about sustainable fashion more and more every day. I talk to people about what they are interested in, what knowledge they want to know about their clothing and try to help explain to people how to best care for garments so that they can last longer. Fashion is a part of our everyday lives and it wont be changing, not for the foreseeable future at least. With it being the second most polluting industry people are starting to talk about it more and more, what changes should companies make, what type of clothing should we be buying and which companies are actually making a difference.
Asos just released an announcement that they are going to ban all mohair, cashmere, silk and feathers by 2019, when I read that I thought about how amazing it is that a huge company like Asos are really making a stand against the materials they use, that more companies should make the stand and really make a difference. However I started reading more and more articles about how of course what Asos is doing is great for animal cruelty but is it just a crowd pleasing publicity stunt to hide us away from the fact they don't mention leather, or PVC that is highly toxic or the excessive amount of plastic package they use. It is great that they are trying to make a small difference and if everyone does that it will help but are we getting brainwashed into thinking they are ethical or sustainable when in fact they are just making changes that should be standard?
Questions like this have been going around in my head a lot, yesterday I went to see Beyonce and Jay z perform which was a dream come true to finally see the queen herself live. I was thinking about how strong the messages towards feminism and racism were to try to get people to make a change, to open their eyes and to stand for what they believe in. I think that Beyonce empowers so many people every day to believe in themselves and to follow their dreams. To have a voice that loud is a gift and they can really make a change. However from a sustainable point I made the comment on how she wears maybe 5 or 6 different outfits and that they change the outfits for the different shows in different countries and how it isn't very sustainable. We on average only wear an item of clothing 4 times but I wonder if those items of clothing are ever worn again? As I rambled away on my walk home from the concert my boyfriend made the comment 'how can I be judging their clothing when they have to travel to each show and that is a lot of carbon emission', which is true, with 51 shows still left after today they will be travelling and performing until the end of September. Should I as someone who really loves sustainability be adding to their travel by buying tickets in Stockholm, but with there being over 50,000 people in the arena yesterday had I not gone someone else would have.
Its a difficult battle every day to know if what you are doing is making a difference, am I really going to change the world or at least my little town that I live in. Can I influence people around me to do whats right, are we even going to be able to save the planet? Questions like this can really get you down, they can cause you to contemplate everything and get ridiculously frustrated. Are companies trying to trick me, do people actually care about the messages they send or is it all about the money? Are we really being sustainable or are we just greenwashing to be on trend?
The answer to all these questions is I don't know, I'm not sure what Asos talk about in their board of directors meetings, whether it is talking about how much they love sustainability or if they talk about how much money they can make with doing a collaboration with PETA. But I will find out, we will find out. I am never going to stop trying to make a difference, people can throw comments about how its just a faze or how my little differences here and there wont make a real change but it really will. I will not give up fighting, I will learn, I will study and I will get myself into the board of directors meetings so that I can make sure the change is pure. And I hope that you are going to do that with me. If we all care, even about the smallest things then change will have to come. Beyonce will have to be more sustainable with her clothing, Asos will have to answer for their plastic consumption and someone will finally find a way that we can travel more environmentally friendly. Changes are coming and we must fight together to make sure it happens now, for the sake of our future and to show the people who don't believe we will make a change to either be with us or be quiet.
Changes are coming, it has to so lets all be there together to make sure its the right change, I will not be brain washed or tricked, I will listen to what the planet needs and share what I truly believe in. I hope you are with me, and I look forward to the challenges ahead.
“I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” – Mother Teresa